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Press & Media · Siccas Guitars · Karlsruhe, Germany · Since 2012
A guitar story the world noticed.
From a Karlsruhe showroom to one of the world's most-watched classical guitar platforms — Siccas Guitars has been covered by music press, startup media, and culture publications across Europe.
Siccas Guitars in numbers
Built over 14 years. Trusted worldwide.
What began as a personal passion for rare and master-built classical guitars has grown into one of the most visible classical guitar destinations in the world — combining showroom, workshop, media production, and personal consultation.
Our YouTube channel has become the world's largest classical guitar channel, giving us a unique platform to connect musicians, collectors, and luthiers globally.
680K+ YouTube subscribers2,000+ Guitar videos200M+ Total views14 Years online"Siccas Guitars: Ali Baba's cave for guitarists."
Guitare Classique Magazine · France · 2019
Siccas Guitars · Roonstraße 31 · Karlsruhe.
Our story
From a personal collection to an international guitar house.
Manuel and Mirco Sicca founded Siccas Guitars in 2012. Their approach was counterintuitive from the start: content before commerce. By building the world's most-watched classical guitar YouTube channel, recording over 2,000 guitar videos with world-class musicians, and hosting intimate concerts in their Karlsruhe studio, they built trust with players and collectors worldwide.
Today, Siccas Guitars stocks instruments from the greatest living luthiers — alongside a curated Masterpiece Collection of historic instruments by Hauser, Friederich, Torres, and Santos Hernández. Under the Siccas Luthiers brand, they also produce their own instruments, blending Spanish tradition with modern innovation.
The combination of editorial depth, professional media production, and genuine personal consultation has attracted press coverage across Germany, France, and Italy — recognised as a rare model for how a niche business can build authentic global reach.
Press coverage
As covered by.
Leading music, startup, and culture publications have reported on Siccas Guitars since 2015 — from classical guitar magazines in France and Italy to German startup and business media.
↗Guitare Classique"Ali Baba's cave for guitarists"
↗La Repubblica"Counterintuitive online marketing based on substance"
↗Badische Neueste Nachrichten"Sound treasures for individualists"
↗Startup Valley"Siccas Guitars: exclusive classical guitars"
↗Gitarre & BassFeatured exhibitor — Musikmesse Frankfurt
↗Gitarre AkustikStore portrait: Siccas Guitars, Karlsruhe
↗Deutsche Startups"Visiting Ralf Dümmel, the new Lion"
↗Techtag"Reach through e-commerce, social media and concerts"
↗Gründerszene"Online paradise for guitarists"
↗Gründerszene Ranking"Digital high-flyers in the Gründerszene Ranking"For journalists & media
Media kit & resources.
Everything you need to write about Siccas Guitars — available on request.
Brand assets
High-resolution logos, brand guidelines, and photography of our showroom, team, and guitars — ready for print and digital use.
Request assetsCompany fact sheet
Key figures, founding story, team profiles, and business background — everything a journalist or researcher needs at a glance.
Request fact sheetInterview requests
Manuel and Mirco Sicca are available for interviews on classical guitar, e-commerce, content-driven retail, and the Siccas Luthiers brand.
Get in touchPress contact
Let's tell great stories together.
For press enquiries, interview requests, image licensing, or partnership proposals — our team in Karlsruhe is ready to help.
Email info@siccasguitars.comPhone +49 (0)721 38143275Address Roonstraße 31 · 76137 Karlsruhe · GermanyHours Mon–Fri 10:30–18:00 · Sat 10:30–15:00
Words From The People We’ve Helped Find Their Guitar
James Palmer Lewis
Eric G
D Borrmann
Simon Winder
Ka. Rh.
Kenneth Hicks
stéphane Fourreau
Luis Juarez Quixtan
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