Siccas Media · Publish on Siccas Guitars
Your music. Our stage.
Publish your performance on Siccas Guitars, one of the largest YouTube channels for classical guitar. Every video is selected by our team and presented to an audience that listens to this music every day. A place on the channel cannot be bought. It has to be earned with the quality of your performance.
Why Siccas Media
An audience that came for the classical guitar.
Siccas Media is our programme for guitarists and ensembles who want to present a professionally recorded performance to the classical guitar community. Since 2019 more than 350 videos have been published through it.
Reach without detours
Our viewers subscribe because of the classical guitar. Your video reaches players, teachers, students and listeners who care about this repertoire, not a random audience.
Selected, not just uploaded
We publish only performances that meet our artistic and technical standard. Appearing on the channel puts your name next to artists such as Ana Vidović, Alexandra Whittingham and René Izquierdo.
Visible for years
Your video stays online on our channel. Haruna Miyagawa's performance of Paganini's Caprice No. 24 from 2022 has been watched close to two million times and is still being discovered every day.
How it works
From application to premiere.
Apply
Send us a download link to your video with a few details about the recording. Applying costs nothing.
We review
Our team listens to every application and checks artistic quality, picture, sound and rights. Not every video is accepted, and the package you have in mind plays no part in our decision.
Choose your package
If your video is accepted, you choose a package and receive our agreement by e-mail. Once it is signed, we send you an invoice with a secure payment link. You only pay after acceptance.
Publication
We prepare title, description and thumbnail and publish your video on the agreed date.
Our standard comes first
Paying does not buy a place on the channel.
Our viewers trust us to show them classical guitar at its best, and that trust is what gives your video its reach. That is why every application goes through the same review, whichever package you have in mind. If a video does not meet our standard, we do not publish it, and you pay nothing.
What we listen and look for
- A convincing performance at a high artistic level
- A clean, natural recording with good picture and sound
- Repertoire that speaks to a classical guitar audience
- Clear rights to the recording and the music
The packages pay for the publication and promotion work that follows an acceptance, never for the acceptance itself.
Packages
Choose how far your video travels.
You choose your package after your video has been accepted. Until then, applying is free and without obligation.
- Publication on the Siccas Guitars YouTube channel with 700,000+ subscribers
- Title, description and thumbnail prepared by our team
- Everything in Essential
- A YouTube Short, a short clip cut from your video and published as a Short on our YouTube channel
- Everything in Plus
- An Instagram Reel, a clip edited from your video and published on our Instagram account with 88,000+ followers
- The same Reel also posted on our Facebook page with 165,000+ followers
- Everything in Social
- Article about you and your performance on siccasguitars.com
- Your preferred date as a YouTube premiere
- Community post on our channel
All prices are net, plus VAT where applicable. You pay only after your video has been accepted. Choosing a package does not influence our review.
For luthiers, labels, publishers & festivals
Presenting several artists or a whole project?
We put together individual offers for luthiers, record labels, music publishers and festivals. Tell us about your plans in the form below and choose “Individual offer”.
From the Siccas Media archive
Performances published with Siccas Media.
Browse more performances in our Video Archive, discover the people behind them in Guitarists, and see how you can help them on Support Your Artist.
What guitarists say
In their own words.
“For me, Siccas Media is an opportunity to be heard, in addition to becoming part of a community that brings together guitarists from all over the world. The publication through Siccas Media brought attention to my person and my work, which was reflected by a wave of subscribers in social networks, on my personal YouTube channel. I also received several offers of cooperation in various projects, as the organizers, having come across my video, were interested in working with me. I was insanely happy with the attention that fell on the share of my video clip and did not even expect to gain more than 150 thousand views. […]”
“I’m very happy and grateful that this platform exists because Siccas Guitars has the biggest classical guitar YouTube community worldwide and offers this wonderful opportunity to reach a lot of people that you couldn’t reach on your own with a small channel. […] Also it gives upcoming guitarists the chance to be part of the channel even if they can’t come to Karlsruhe in person. I would definitely recommend Siccas Media to any talented classical guitarist with the goal of reaching a bigger audience with his videos.”
“Siccas Media is great because it promotes new artists from all over the world! Actually it is a big help to spread my music more easily and to have visibility and feedback from all over the world. I recommend it to every musician who believes in his or her music and wants to share it widely. All this could create other opportunities for the future.”
“In my view the Siccas Media channel plays a very important role in the diffusion of high-quality music on the web, being a platform where well-established musicians as well as the upcoming generation can show their love for music through the guitar. […]”
Technical requirements
What your video needs.
We review picture, sound and rights with the same care as the music. These points help your application.
Picture
- At least Full HD (1920 × 1080), 4K welcome
- Horizontal format, 16:9
- Steady camera, good light, the guitar clearly visible
- No logos, watermarks or text burned into the picture
Sound
- Recorded with good external microphones, in stereo
- Clean recording without background noise
- Natural sound, no heavy effects or compression
- Picture and sound in sync
Rights
- You hold the rights to the recording, or the consent of everyone who holds them (performers, videographer, sound engineer)
- For music that is still protected by copyright, you obtain any permission needed from the composer, arranger or publisher
- The video appears on YouTube only on our channel. If it is already on YouTube, it has to be removed there before we publish it
- The recording is not registered with YouTube Content ID, also not through a music distributor
Delivery
- A download link to the original video file (for example WeTransfer, Dropbox or Google Drive)
- The names of composer, piece, arranger, guitar and luthier for the description
- Links to your website and social media profiles
FAQ
Questions and answers.
Can I pay to have my video published?
No. Every video has to pass our review first. Only once your performance meets our artistic and technical standard do you choose a package. The package covers the publication and promotion work, not the acceptance.
Does every video get published?
No. Siccas Media is curated. Our team listens to every application and accepts only performances that meet our standard in playing, picture, sound and rights.
What happens if my video is not accepted?
You pay nothing. We let you know by e-mail, and you are welcome to apply again with another recording.
How long does it take?
We review every application and reply by e-mail within one week. After payment we agree on the publication date with you. Most videos go online within two weeks.
How do I pay?
Once your video is accepted, we send you our Siccas Media agreement by e-mail. After you have signed it, you receive an invoice with a secure payment link to our online shop, payable within 14 days and in any case before publication. You can pay with the usual payment methods of our shop. Your publication date is agreed as soon as the payment has arrived.
Can you guarantee a number of views?
No. YouTube, Instagram and Facebook decide how widely a video is recommended, so nobody can honestly promise a number of views. What we can tell you is how many people follow our channels: more than 700,000 subscribers on YouTube, more than 165,000 followers on Facebook and more than 88,000 on Instagram. Your video is presented to this audience in exactly the same way as every other video we publish.
Do the prices include VAT?
No. All prices are net. VAT is added according to your country and depending on whether you book as a private person or as a business with a VAT number.
Who owns the rights to my video?
You keep the rights to your recording. With the signed agreement you grant us a non-exclusive right to publish the video on our channels as included in your package and to cut excerpts from it for the YouTube Short, Instagram Reel, posts and thumbnail. We do not pass these rights on to anyone else, and we do not change the recording itself. The only exclusivity concerns YouTube: there the video appears on our channel only, and it stays online without a time limit.
Can I still use my recording elsewhere?
Yes. Outside YouTube you remain free to use your recording, for example on your website, on Instagram, on Facebook or in an application. On YouTube, please share or embed the video from our channel instead of uploading it yourself.
Can I release the audio on streaming platforms?
Yes. Please make sure that your distributor does not register this recording with YouTube Content ID. Otherwise automatic claims would be placed on the video on our channel, which could block it or divert its revenue.
Is the video monetised?
Yes. Our channel is part of the YouTube Partner Program, so ads can appear with your video. The advertising revenue goes to Siccas Guitars.
Will the publication be marked as advertising?
Yes. Because you pay for the publication, we mark the video on YouTube as containing paid promotion and label the posts on Instagram and Facebook as advertising, as the platforms require. Your performance is presented in exactly the same way as every other video on our channel.
Can I submit a video that is already on my own channel?
Only if you remove it from YouTube permanently before we publish it. On YouTube your video appears exclusively on our channel, so that all views, comments and recommendations come together in one place.
Can I choose the publication date?
With the Spotlight package you choose your preferred date, and we publish your video as a YouTube premiere, provided the date is still free on our channel. Otherwise we agree on another date. For all other packages we agree on a date with you.
May I share the video?
Yes, please do. Share the link on your website and social media and embed the video wherever you like. Every view helps your performance reach more people.
Apply now
Send us your video.
Applying is free and without obligation. We review your video and get back to you by e-mail.
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