A Day at Siccas Guitars: Behind the Scenes at HQ
Ever wondered what a typical day looks like at Siccas Guitars? While most visitors only see the showroom on the ground floor, what they might not realize is that our headquarters spans four floors, each filled with passion, craftsmanship, and a shared love for the classical guitar. From morning meetings to recording sessions and worldwide shipping, here's a glimpse into life at Siccas Guitars HQ.
Morning Kickoff – The Team Gathers
The day usually starts around 10 AM, with everyone arriving at their own pace. As we step into the shop on the ground floor, the first thing we do is greet each other—because what's a good day without a warm welcome? A quick round of fist bumps and friendly hellos sets the tone for the day ahead. It's also the time when the most urgent news, daily plans, and appointments are shared. Once everything is clear, the team splits up, each heading to their to-dos for the day.
The Shop – Sales, Trades & Customer Care
While the rest of the team spreads out across the building, our Sales Team—Jonathan, Francisco, and Manuel Luchena—stays in the shop. They handle customer inquiries, process orders, and manage guitars that are either brought in for a trade-in or offered for sale.
But when there are no visitors in the shop, you won't find them just waiting around. The team often comes together to sound-test new guitars, since they also write the detailed descriptions for our website. Describing sound is an art in itself—demanding, subjective, and incredibly difficult to put into words. But they've perfected it, ensuring every guitar is captured as vividly as possible for those who can't visit in person.
The Workshop – Where Guitars Get Their Shine
In the workshop, our luthier Daniel is hands-on with the instruments. Whether it's a freshly arrived guitar that needs a detailed check-up or an older beauty that requires repairs or a polish, he ensures that every guitar leaving our shop is in perfect shape.
But Daniel isn't just our luthier—he's the all-round handyman of the house. If something needs fixing, adjusting, or even completely reworking, he's the one to call. He's also the mastermind behind safe and secure worldwide shipping, making sure each instrument is packed with the utmost care. And no matter how busy things get, Daniel somehow always stays in a good mood!
The Studio – Music, Recording & Creative Fun
While guitars are being tuned, played, and packed downstairs, Jouyan is in the studio, either recording artists performing in our concert series or editing past sessions. Once a week, he steps in front of the camera himself to record the Weekly Guitar Meeting, giving a comprehensive overview of the latest guitars that have arrived at Siccas.
But there's more to Jouyan than just guitars and video work—he's also a fantastic cook. Every now and then, he even whips up meals for visiting artists, adding a personal touch to their experience here. And if you've ever seen some of the more creative (or slightly ridiculous) content on our channels, you can bet Jouyan was part of it. He's always up for any shenanigans his colleagues come up with—even when it means making fun of himself.
The Guitar Hunter – Denis, Our Guitar Acquisition Manager
While most of the team works from HQ every day, Denis, our Guitar Acquisition Manager, is usually working remotely, sourcing the finest guitars from around the world. Every few weeks, he pops into HQ, bringing with him a wealth of knowledge and a suitcase full of surprises.
Denis is the one to call for historical insights on guitars, luthiers, and building methods. Whether it's a century-old masterpiece or a modern rarity, he knows its story. And when he's around, it's always a good time—not just for the incredible guitars he finds, but also for his dry humor and charming directness, which never fail to keep the team entertained.
Everywhere and Nowhere – The Bosses at Work
Our bosses, Mirco and Manuel, are constantly on the move. Whether it's managing the business in the background, tackling challenges alongside the team, or making key decisions, they're everywhere and nowhere at the same time—always ensuring things run smoothly.
The Top Floor – IT, Marketing & More Music
On the top floor, you'll find our IT wizard Sascha, the person juggling everything related to our website, CRM, and all other tech-related challenges. He somehow manages to keep everything running behind the scenes, solving every hard- or software issue that comes up.
Right next to him, the second studio is where marketing and social media come to life. This is where Laura and Karlijn work their magic, constantly exploring new trends and creative ways to keep our audience engaged.
If you ever step into their space, you might find them in the middle of a content brainstorming session, adjusting lights for the perfect shot, or fine-tuning video transitions. Karlijn might be mid-performance, effortlessly arranging a new melody, while Laura refines the next big idea. Their studio is a dynamic and ever-changing space—always organized but never static, just like their creativity.
A Creative & Family-Like Atmosphere
While we each have our own responsibilities, one thing is central to our daily life at Siccas Guitars: teamwork and creativity. We constantly exchange ideas, chat about new projects, and inspire each other—whether it's over coffee, between tasks, or during our shared lunch in the kitchen.
In many ways, our HQ feels less like a traditional workplace and more like a shared living space, where collaboration and passion bring us together. It's this mix of professionalism, creativity, and camaraderie that makes Siccas Guitars more than just a shop—it's a place where guitars, music, and people come together in the best way possible.
